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New Venture- Old Farm
By Ginger Kowal
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Cheese lovers in western North Carolina have
just received an unexpected boon. Fullam Creamery, with its newly
opened on-farm retail store, will provide fresh Hispanic-style
cheeses made from top-quality cow’s milk from the Fullam
family dairy. These cheeses will be the only locally-produced
traditional Hispanic cheeses in western North Carolina. They are
meant to satisfy a growing demand for fresh cheeses in local communities,
and are available to consumers directly from the farm, as well
as from the finest local restaurants and grocers.
Lynette Raines is a fourth generation dairy farmer. When the Fullam
family decided to start a new business venture to market more
directly to consumers, she and her sister-in-law Claret Fullam
jumped at the chance. “We’ve been joined at the hip
ever since!” says Claret. The Fullam Dairy is located in
the Etowah area of Henderson County, NC.
The sisters-in-law are full of energy and excitement for their
new project, which they have been planning since 2002. It has
been a long and demanding process of learning and experimentation,
and as Lynette says, “We both do it all—mop floors,
clean windows, and make the cheese.” After years of effort
and planning they are finally ready to take their product to customers.
Claret and Lynette chose to begin the new business with a focus
on Hispanic-style fresh cheeses. The cheeses they make are Queso
Fresco (literally “fresh cheese”), a crumbly cheese
with a fresh, slightly salty flavor that is perfect for sprinkling
into soup or over a salad; Panela, a smooth cheese similar to
Mozzarella that can be used in cooked dishes such as enchiladas
or pizzas; and naturally-flavored yogurt cheese. Future plans
include making gouda cheese and possibly ice cream. The traditional
Hispanic cheeses, Claret explains, are sure to fill a niche in
western North Carolina food markets where there is strong demand.
Fresh cheeses should be local… Lynette and Claret have hit
on a good idea in choosing to market these cheeses locally. Traditionally,
cheeses like Queso Fresco and Panela are delivered to market wrapped
in banana leaves and kept for only five days. The fresh taste
that is characteristic of these special cheeses can only be experienced
soon after they are made, which is not possible if they must travel
thousands of miles (as most food products do) to reach stores
in western North Carolina. It is easy to see why they are at their
best when sold directly from the farm.
Claret and Lynette are proud of the quality of their cheeses.
The cows of Fullam Dairy are kept healthy without antibiotics
or rBGH (Recombinant Bovine Growth Hormone), something that Lynette
and Claret know that customers in western North Carolina will
appreciate.
The decision that the Fullam family made to take some of their
dairy products directly to customers in a “value-added”
form like cheese has impacts that go beyond just good business
sense. The end result of their decision is that it will help the
Fullam family to continue farming. As Lynette says, “If
the farm doesn’t succeed, that’s a whole way of life
that’s gone for the family. And not just the people who
work on the farm, but for everyone that’s connected to it
in some way.”
Lynette insists, “People need to be reminded of how much
work goes into bringing food to the table. They need to know that
their food is being produced safely, cleanly and properly.”
This is made possible when farmers are able to sell directly to
customers, and when consumers make the choice to buy directly
from farmers. Now, Lynette says, she feels right being in the
family business. It feels like home for her to be on the farm.
Watch for their grand opening this summer and look for Fullam
Creamery cheeses at fine food stores in western North Carolina.
Call the Creamery at 828-891-2086 for hours and grand opening
date. Find farms, stores and restaurants that serve locally-produced
food in the Local Food Guide, available on newsstands throughout
the region and online at www.AppalachianGrown.org.
Back
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