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Dept. Building Fundamentals
Thwart the Diabolical
Extraterrestrials: Buy Local Paint
Clarke Snell explains the interesting connection between aliens and decorative finishes.
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Are you going insane like me? Do you ever sit in a parking lot and imagine the forest that used to be there? Do you ever look at the eastbound river of cars while you're flowing westbound and ask yourself, "Where are we all going?" In the deep of night while the bedbugs bite, do you ever think, "What do rabbits know that I don't?"
Yes, I must be crazy. So crazy that I'm completely baffled by how we humans have come to find ourselves in the present world of our making. I'm so bent that to me, we seem to be the only critters on the planet that can't go with the flow: live, eat, have babies, die, become compost for plants that are in turn eaten by our babies...repeat cycle. Is it my demented ramblings, or is our obsession with experimentation and childish competition grinding us to dust? What are we really doing here?
My favorite theory about the existence of human life on planet Earth is that we were seeded here by extraterrestrials. Sort of like bees making honey, they knew that we'd bring all the raw materials of the planet to the surface, process them into useful compounds and units like plastics and alloys, then concentrate them in piles (cities, landfills, etc.) where our masters could easily harvest these goodies for their own use. If this process eventually killed the worker drones (us) or adversely affected the lifecycles of the planet itself, that would be of no concern. The point was efficient resource extraction. Though admittedly ridiculous and based on no facts (sort of like our present foreign policy), this theory has a compelling internal consistency and does offer an explanation for certain strange human
behaviors such as packaging small amounts of water in plastic bottles.
Whatever the origin of our shenanigans, we've become so intransigent that the planet itself seems to be trying to throw us off. That's the image that scientist James Lovelock used in an interview recently. He said that humans have become an invading virus on the organism that is planet Earth. Global warming is the response, the fever attempting to combat the virus. The earth, though, is in the latter stages of its life and, therefore, may not be able to survive the fever.
So, how do we stop being a virus!?
Well, I'm no genius, but one thing I can do is pay attention. When you do that, you start hearing a lot of good ideas. Here are a few: Don't drive lettuce in from California when it's being grown right here. Don't drive wood in from Oregon when it grows right here. Don't drive paint in from who knows where when it's made right here...What?
That's right, if you live in the distribution area of this magazine, you have access to locally made, nontoxic, environmentally conscious paints, masonry sealers and wood finishes. The company, based in Asheville, is called Earthpaint. Its founder, Tom Rioux, started his career in painting at the age of fourteen. After many years as a professional painter, Tom became deathly ill. His kidneys, liver and lungs were failing and he had horrible arthritis. After three years of chemotherapy and major diet and other lifestyle changes, Tom pulled through. He was convinced that it was paint that almost killed him, so he decided to dedicate himself to researching and developing better paints.
After literally more than 1,000 failures and a major investment in lab time and other entrepreneurial necessities, Tom has developed a line of finishes that are truly amazing. They are biodegradable-made up of nontoxic, native ingredients from plants, minerals and other basic elements. Except for a single ingredient in one product, all of Earthpaint's materials are harvested within an eight-hour drive of Asheville. Most travel less than four hours. What's more, they not only compare to modern synthetic finishes in price but in many cases outperform them. For example, Earthpaint's Interior Clear Skies wall paint carries a full 25-year warranty!
Talking with Tom about paint is a true inspiration. Not only because he's fun and really knows what he's talking about but because, well...you're talking to him. He's not just a billboard, a label or a trademark. He's your neighbor telling you true stories about the reality of paint. (Ask him about VOC's, for example, if you want to hear a real nail-biter with a surprise ending.) Tom's business is family-owned (no pesky stockholders demanding his soul) and truly local, which allows his intentions to be personal and passionate. It also makes him accountable to us, his customers. If we have a problem, we can talk to him about it. Such a setup will by definition be "green" to the max. The rationale won't be based on barely meeting provisions in compromised government regulations vetted by corporate interests, but on the simple and obvious credo that you don't soil your nest.
To me, that's the transformative power of building a truly local economy. Earthpaint's success is our success. If Tom fails, we all loose. Perhaps our only problem is that we don't really believe that we're all in this together. As long as there is a mythical Bahamas to retire to, then people will continue to soil their bed before they sell it to someone else. What we need is more Earthpaints. They are out there trying to be born. All they need is our help. It's a no-brainer, people. Buy, sell, eat, drink, build, live and die local...unless you want two-headed, ten-eyed aliens coming down here to steal plastic from our dried-up planet.
For more information about Earthpaint and their products, visit www.earthpaint.net or call them at 828-258-2580.
Clarke Snell is the author of two books on alternatives to conventional construction, The Good House Book and Building Green, and is a regular columnist for New Life Journal as well as a member of the NLJ Green Home Experts Board. Clarke administers Think Green Building, LLC
(http://www.thinkgreenbuilding.com), a consulting and design network that offers home designs, land assessments, and design consultations on green renovations and new construction.
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